Marketing: An Introduction

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Business & Economics - Sales & Marketing
Marketing: An Introduction

Marketing: An Introduction

Name: Marketing: An Introduction
ISBN: 9780134149530

Gary Armstrong, Philip Kotler

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Marketing: An Introduction shows readers how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

الفئات:

Business & Economics - Sales & Marketing

عام:

2016

الإصدار:

الناشر:

Pearson

اللغة:

english

الصفحات:

642

ISBN 10: