Internationales Marketing für Ingenieure
Helmut KohlertIn many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.
- A book by and for practitioners working in technology-oriented firms
- Completely revised with updated examples
عام:
2014
الإصدار:
2nd, completely revised ed.
الناشر:
De Gruyter Oldenbourg
اللغة:
german
الصفحات:
298
ISBN 10:
3110355019
ISBN 13:
9783110355017
ملف:
PDF, 2.30 MB
IPFS:
,
german, 2014
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